Tracey is the Editor-in-Chief at BigCommerce, where she works with $5,000,000+ in annual revenue brands to determine what works and what doesn’t. Her content then synthesizes those tactics, and has grown a loyal audience of nearly half a million readers a month. Before BigCommerce, she helped grow two ecommerce brands to $1,000,000 in annual revenue through content marketing, events and email strategy. Her work and insights are often featured on MSNBC, Mashable, Entrepreneur, Forbes and Inc.com.
The way people discover, research, and purchase products is changing faster than ever before. Ecommerce’s growth has been explosive, and over the next five years it is expected to account for more than 20% of total retail sales. Social media has become a driving force of this change. What opportunities are there for publishers, brands, […]