Ron Lynch

Ron Lynch

Creative Director, Big Baby Agency, and CEO, Bonfire Enterprises

Ron is the Creative Director of Big Baby Agency, a direct response TV and online agency in Austin, TX, and the CEO of Bonfire Enterprises, an incubation division of Guthy-Renker Ventures. He is the author of “Buy Now- Creative Marketing that Gets Your Product Sold,” an excellent educational precursor to anyone beginning a career in direct advertising via Television or the Internet.

Ron was a grocery retail executive from 1990 -1999 in the Pacific Northwest and specialized in operations and turnarounds in upscale grocers. In 1999 he sold a screenplay to an executive producer in Hollywood and changed careers to television advertising. A background as a child actor helped him navigate that transition and soon he was one of the top DRTV writers and producers in the US.

Ron has led over 300 product launches and 70 brand launches and amassed direct attributable sales of 4 billion dollars since 2001. He is the original strategist that worked with 3 person start-up​ GoPro to launch them ​as a worldwide phenomenon and multi-billion dollar brand. Since 1999 he has had dozens of other brands ​direct marketing efforts.

​Past ​clients include S.C. Johnson, Valvoline-Eagle One, Rug Doctor, Homedics, BackJoy, Johnson and Johnson, Space-Bags, Nuvo H2O and The Hunter Fan Company.

How to Craft a Closing Pitch – Talk to the Customer About the Customer, Not the Product

Voltron - Capital Factory

What do Pick-Up Artists, Inspirational Speakers, Comics and the Best Copywriters have in common? A simple technique you could gain in minutes..sound interesting? What if you could near guarantee closing up front? Listen. Even the most savvy marketing executives can get too close to the forest to see the trees. They often tend to get […]