Digital and Social Content Strategist, Deloitte
Meredith is a social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. But one thing is certain: Meredith’s specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Meredith is also the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.
This workshop will cover the basic fundamentals of creating a successful blog: platforms, content strategy, creating quality and engaging content, the importance of good photographic and graphics, creating a call to action, content schedule and marketing your blog. We also will cover ways to monetize a blog including: Partnerships, Advertising & Content Marketing. At the […]
FACT: People now have a shorter attention span than goldfish! So how do you, as a content creator, grab people’s attention? How do you get people to share the content you worked so hard making, instead of having people swipe past it? In this workshop, you’ll learn the 3 factors that go into making not […]