Founder, Conversion Sciences
Brian Massey is the original Conversion Scientist™ and he has the lab coat to prove it. His company, founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization.
Brian has learned what works on the web through thousands of website tests.
He has seen it all.
His rare combination of interests, experience and neuroses was developed over 20 years as a computer programmer, corporate marketer and entrepreneur.
Brian is the author of the Amazon Marketing best-seller, Your Customer Creation Equation.
Brian trains marketing teams at companies like IBM. He has spoken at UT Austin, Texas A&M and Baylor. He performs at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute and InfusionCon. He created the highly regarded blog The Conversion Scientist blog, and has columns at online magazines ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.