Brand Strategist, Greenleaf Book Publishing
Sam is a brand and marketing expert with over a decade of advertising, branding, and sponsorship marketing experience across a range of industries from telecommunications to entertainment and publishing. As Brand Strategist at Greenleaf Book Group, Sam guides authors and thought leaders on sharing their messages with the world through optimal brand positioning and winning content strategies. Sam has worked on branding projects for Steve Harvey and Justin Timberlake and he actually enjoys assembling IKEA furniture.
Whether you’re a social media maven or a company promoting your company on Facebook and Twitter, social media slip-ups are inevitable. But the misstep doesn’t have to be the end of the story. With the right response to a social media faux pas, you can actually build your brand in a positive way. This lecture […]