Senior Strategist, R/GA Austin
As a senior strategist, Liz Tavera leads influencer, social, and communication strategies for global brands. Working closely with clients and creative teams, she builds strategies that leverage consumer behaviors and tell great stories. Liz has been with R/GA since 2014. Over the years, she has worked on Crocs, Fossil, Royal Caribbean, Nike Basketball, and LITEWTR to name a few. Liz’s passion for advertising began at Pepperdine University, where she studied how the media’s portrayal of women affects culture worldwide. Her research and passion continue to inform her work in strategy today.
Outside the office you’ll find Liz on the tennis court or posting about her dog on Instagram with #godblesstex.
Constantly evolving social platforms, user capabilities and consumer preferences are dramatically changing the way brands communicate. Join global social media marketer Tom Miner from Crocs, and R/GA Austin’s Liz Tavera as they share insights on how to make your next launch the most successful yet. They’ll discuss approaches for launching products in social like leveraging […]