Brand Director, Preacher
Liam has worked with a wide variety of brands over his 13+ year career in the ad industry. Most notably, Liam spent 6 years at Wieden + Kennedy’s Portland office managing multiple award-winning campaigns for brands like Nike, Old Spice, P&G and Samsung. After W+K, Liam ran the Adidas, Google and Nestle accounts at digital agency Swift in Portland. Most recently, he relocated to Austin with his wife, Kari, and dog, Gus, to take on a Brand Director role at Preacher. In his role, he oversees work for Basil Hayden’s and Hopdoddy, amongst others at the independent Austin shop.
The buzzwords are many, and oftentimes, not actual words, “integrated,” “360,” and “whole-istic”. The panelists think that what the industry means to say is pretty simply: How do you make campaigns that add to culture, instead of feeling like more advertising? These panelists learned a lot about integrated advertising working on Old Spice together, and […]