Dean McBeth

Dean McBeth

Founder, Shepherd

Dean founded Shepherd, a creative consultancy that specializes in fixing the way companies market, innovate, and attract talent. He left behind a string of executive strategy and creative posts at Wieden+Kennedy, Barton F. Graf, Ketchum, Circuit of the Americas, and Crispin, Porter + Bogusky.

How Does Social Media Fit Into Integrated Advertising Now?

Capital Factory - Voltron

The buzzwords are many, and oftentimes, not actual words, “integrated,” “360,” and “whole-istic”. The panelists think that what the industry means to say is pretty simply: How do you make campaigns that add to culture, instead of feeling like more advertising? These panelists learned a lot about integrated advertising working on Old Spice together, and […]

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