Prior to co-founding Shepherd in Austin and Portland, Dave did a bunch of creative strategy stuff, for a bunch of years, at agencies like Crispin, Porter + Bogusky, Wieden+Kennedy, and R/GA. He feels lucky. He also promises to ask good questions during this little ditty you’re definitely going to attend and enjoy.
The buzzwords are many, and oftentimes, not actual words, “integrated,” “360,” and “whole-istic”. The panelists think that what the industry means to say is pretty simply: How do you make campaigns that add to culture, instead of feeling like more advertising? These panelists learned a lot about integrated advertising working on Old Spice together, and […]