Founder and Chief Creative Officer, Callen
Craig Allen is the Founder, Chief Creative Officer, and namesake of Callen. He spent nearly 10 years at Wieden + Kennedy’s Portland office where he worked on a large variety of brands. Perhaps most notably, he led the Old Spice team responsible for the “Smell Like A Man, Man” campaign which transformed the brand into the category’s definitive leader and was regarded as one of the top campaigns of the 21st century. Before W+K, Allen worked at TBWA/Chiat/Day, New York.
Allen has won the industry’s most prestigious awards including two Cannes Lion Grand Prix, Best In Show at The One Show and ANDY Awards. As well as two Black D&AD Pencils and the Grand Effie. He was selected as one of the 50 most creative people in the world by Creativity Magazine.
The buzzwords are many, and oftentimes, not actual words, “integrated,” “360,” and “whole-istic”. The panelists think that what the industry means to say is pretty simply: How do you make campaigns that add to culture, instead of feeling like more advertising? These panelists learned a lot about integrated advertising working on Old Spice together, and […]